April 20, 2017
By David Nordby
The Brillion News
REEDSVILLE – Ford’s Drive 4 UR School program is coming to Reedsville Elementary/Middle School on Saturday, April 29, from 8 a.m. until 4 p.m. to help raise money for the Reedsville School District in conjunction with Horn Ford in Brillion.
“It’s new for us,” Hank Horn, owner of Horn Ford in Brillion, said. “It’s exciting.”
Ford has been doing the program since 2007, and has raised more than $35 million across the country for schools. The program has been so successful that Ford spawned Drive 4 UR Community for non-profit organizations. While a decade old, it’s new to this area of Wisconsin.
“Ford just doesn’t do it for everybody,” Horn said. “In Northeastern Wisconsin, at least not in this area, there hasn’t been one run before.”
The event will include 10 Ford vehicles that can be test driven by community members throughout the day. The school has a chance to raise $8,000 from Ford with the participation of 300 different households. The Reedsville Athletic Association/Reedsville Area Youth Sports will match funds of the event raised after $3,000 giving the school the ability to raise $13,000.
“I thought it was a great opportunity to partner with a local business and bring it to our community,” Reedsville Athletic Director Ryan McCulley said.
McCulley and Horn both emphasize that everyone is encouraged to come to the event, including neighboring communities. “It’s a great way to raise some money for a good cause,” Horn said.
The money raised will go to the Reedsville Sports Complex. The campaign will be the beginning of a fundraising effort by the school district to help upgrade the track, as they move toward a rubberized surface. The current surface is an outdated asphalt top that is more than 20 years old and limits what events the school can play host to, including conference meets and regionals. The new rubberized surface will last more than 25 years, with some maintenance. The track is the top priority for the complex before the eventual renovation of the scoreboard and fencing areas.
While Drive 4 UR School helps raise money, it doesn’t cost attendees a dime – just the time spent to test drive.
“This is not a sales event,” Horn said. “This is a fundraiser. We’re not going to be pressuring people … I’m not even going to have a salesman there.”
McCulley first heard of the event last year and wanted to bring it to Reedsville to build a community event. The school will also have brats and burgers for sale, as well as Reedsville apparel that has never been sold. McCulley hopes that in addition to Ford vehicles, the event is something unique for Reedsville.
“Something different, something fresh, something new,” McCulley said
This story appeared in the April 20, 2017 edition of The Brillion News.