May 4, 2017
By David Nordby
The Brillion News
BRILLION – “I got tired of staring out of my office window and looking at the broken down restaurant,” Ariens Company CEO and President Dan Ariens said. “One day I had sort of a brainstorm.”
Ariens’ brainstorm led to the company’s new concept store that fills the hole that was in place since Hardee’s left Brillion at 658 W. Ryan Street (U.S. 10).
The new Brillion Power Equipment store is holding an open house on Saturday, May 6, from 9 a.m. until 2 p.m. A ribbon cutting and dedication will be held right at 9 a.m. The store will be open from 8-4p.m.
Ariens has teamed up with local business owner Mike Buboltz. Buboltz owns Hardware Plus in downtown Brillion and has sold Ariens equipment since 2011.
Ariens said he had heard around town how great of a job Buboltz was doing and reached out to him. Ariens purchased the building and Buboltz leases it back to manage the business.
“For us it becomes a destination for our customers … Mike gets a business to operate, so it’s fun,” Ariens said.
The contractors that have worked on the store are all from Brillion, with the exception of the company that handled the signage.
“It’s been a real good community exercise,” Ariens said. “I’m trying to do as much as I can around the community to make it a beautiful place … It’s always been beautiful but we have to keep doing it. It takes maintenance.”
The open house will include booths from the Brillion Nature Center, Ariens Museum and Brillion High School. Stihl representatives will give demos for handheld power tools. Attendees can drive zero-turn mowers and there will be giveaways. The store will have additional parking on the road behind Gerry’s Way for the event.
The dealership will have Ariens and Gravely brand outdoor power equipment and part sales. Hardware Plus will also remain open.
Please see the complete story in the May 4, 2017 edition of The Brillion News.