Advertising

Did you know?

Newspaper Advertising Drives Action. 

According to a recent NAA study, 81% of adults took some form of action, such as clipping a coupon or visiting a store, after seeing a newspaper ad in the past 30 days, and more than half (53%) made an actual purchase because of it.  The study also revealed that newspapers ranked the highest (at 62%) as the most noted source people used to plan their shopping. Inserts scored very high, with 81% of respondents saying they took action in the past month after seeing an ad; and seven out of 10 respondents said they regularly seek out inserts.

Plain and simple - Newspaper advertising is still an extremely effective option! 

Display Ads

 

Mechanical Measurements:

The Brillion News and the Lake to Lake Shopper are formatted in a 6-column width by 15.5″ page height. Columns are 1-1/2″ wide with a .167″ column separation. Minimum display advertising space is 1 column by 1″. Height sizes increase by half-inch increments.

 

Pricing (as of July 1, 2020)


$10.94 per column inch for the Lake to Lake Shopper (Free color in the Shopper )
$10.16 per column inch for The Brillion News
$15.80 per column inch for both publications, running in the same week.

 

Column Width Measurements:

1 col. = 1.5″

2 col. = 3″

3 col. = 4.75″

4 col. = 6.5″

5 col. = 8.125″

6 col. = 9.75″

 

Color Charge:


Full color* = 4-8” $18, 9-12” $28, 13-18” $40, 19-24” $45, 25-40” $55, 41-65” $62, 66-80” $73, 81-93” $85.
(The Shopper now has color included in the per column price. Color charges above are for The Brillion News or if you wanted a color ad in The Brillion News as part of the combo price.) *Color price plus per column inch charge

 

How To Calculate Your Display Ad Price:


Take the number of columns wide and multiply by height in inches. Take that total and multiply by $10.94 for a Shopper ad.
Example: 2 columns x 2 inches = 4        4 x $10.94 = $43.76.    Add color charge if applicable.

 

Click here to email your display ad to Zander Press Inc.


Please include your name, ad size and phone number and date(s) you'd like the ad to be run. A proof will be sent to you along with pricing. Then call 920-756-2222 with your credit card number. We do not recommend that you ever email your credit card information to anyone. Please specify which newspaper you’d like your ad to appear in. If a newspaper is not specified, the ad will appear in the Lake to Lake Shopper only.

 

For more information, contact Kris at kris@zanderpressinc.com.

 

Submit ads to publications@zanderpressinc.com.

 

Click here for the 2020 Advertising Rate Card

Classified Ads

* Lake to Lake Shopper only *

Pricing

$6.00 first 10 words

25¢ each word thereafter

Add $1.00 for bolded text.

Add $2.00 for centering text.

Deadline

Thursdays at noon. Deadlines subject to change when there are postal holidays.

 

Submit a Classified Ad

 

Please include your name and phone number and then call 920-756-2222 with your credit card number. We do not recommend that you ever email your credit card information to anyone.

 

For more information, contact Kris at kris@zanderpressinc.com.


Submit ads to publications@zanderpressinc.com.

Inserts

Flyers can be inserted for distribution with The Brillion News and the Lake to Lake Shopper.

The Lake to Lake Shopper can accommodate flyer distribution to either our full coverage area of over 9340 homes and businesses or can be specified by individual routes to target your best possible customers. Flyers must be no larger than 8.5″ x 11″ units with up to 8 tab pages and weigh 5 oz. or less.

Zander Press Inc. has the capabilities to produce flyers of all types. For more information on in-house printing, please contact Rhonda at rhonda@zanderpressinc.com.

Flyers must be in house no later than 10 am on Wednesday, one week prior to publication. Contact Kris Bastian at kris@zanderpressinc.com for more information or to schedule insertion.

* PRICING *

Lake to Lake Shopper

•  $45/thousand for inserts printed by Zander Press Inc.

•  $50/thousand for pre-printed inserts

 

The Brillion News

•  $60/thousand

*Prices subject to change without notice.*

Online or Straight to your Mailbox - We've got you covered!

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The Brillion News

425 W. Ryan St. 

Brillion, WI 54110

920-756-2222

© 2019 Designed by Zander Press