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Advertising
Did you know?
Newspaper Advertising Drives Action.
According to a recent NAA study, 81% of adults took some form of action, such as clipping a coupon or visiting a store, after seeing a newspaper ad in the past 30 days, and more than half (53%) made an actual purchase because of it. The study also revealed that newspapers ranked the highest (at 62%) as the most noted source people used to plan their shopping. Inserts scored very high, with 81% of respondents saying they took action in the past month after seeing an ad; and seven out of 10 respondents said they regularly seek out inserts.
Plain and simple - Newspaper advertising is still an extremely effective option!
Display Ads
Mechanical Measurements:
The Brillion News is formatted in a 6-column width by 15.5″ page height. Columns are 1-1/2″ wide with a .167″ column separation. Minimum display advertising space is 1 column by 1″. Height sizes increase by half-inch increments.
Pricing (as of 2026) - Download ad size/price sheet here
$12.84 per column inch for The Brillion News
Column Width Measurements:
1 col. = 1.5″
2 col. = 3″
3 col. = 4.75″
4 col. = 6.5″
5 col. = 8.125″
6 col. = 9.75″
Color Charge:
Full color* = 4-8” $21, 9-12” $31, 13-18” $44, 19-24” $49, 25-40” $61, 41-65” $69, 66-80” $79, 81-93” $90.
(Color charges above are for The Brillion News ) *Color price plus per column inch charge
How To Calculate Your Display Ad Price:
Take the number of columns wide and multiply by height in inches. Take that total and multiply by $12.84 for an ad.
Example: 2 columns x 2 inches = 4 4 x $12.84 = $51.36. *Add color charge if applicable.
Download Advertising Form here - print, fill out and return to us.
Please include your name, ad size and phone number and date(s) you'd like the ad to be run. A proof will be sent to you along with pricing. Then call 920-756-2222 with your credit card number. We do not recommend that you ever email your credit card information to anyone.
For more information or to submit an ad, contact Bailley.
Inserts
Flyers can be inserted for distribution with The Brillion News.
Flyers must be no larger than 8.5″ x 11″ units with up to 8 tab pages and weigh 5 oz. or less.
Zander Press Inc. has the capabilities to produce flyers of all types. For more information on in-house printing, please contact Miranda.
Flyers must be in house no later than 9 am on Wednesday, one week prior to publication. Contact Bailley at publications@zanderpressinc.com for more information or to schedule insertion.
* PRICING *
The Brillion News
• $67/thousand
*Prices subject to change without notice.*