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Guide helps small businesses in pandemic

The Brillion News

MADISON – “Navigating through COVID-19 in Wisconsin,” a guide for small businesses and the community organizations that serve them, is now available on the Wisconsin Economic Development Corporation (WEDC) website.

The guide can be downloaded from WEDC’s COVID-19 Business Resources page:

The guide contains a variety of strategies to help small businesses be more resilient amid the

extreme challenges of the COVID-19 pandemic. It was designed for community organizations

such as downtown organizations, chambers of commerce, and convention and visitors’ bureaus to share with businesses in their communities, but the guide can also be accessed directly by small businesses and the general public.

ation and

continue to provide valuable products and services in their communities.”

The guide includes sections on:

• Protecting the health of employees and customers (not just as a response to the current

crisis, but as an ongoing best practice whose importance will continue);

• Community-level initiatives that can ease the strain on businesses (such as relaxing

parking restrictions temporarily);

• Technology-based solutions that can help businesses take some or all of their offerings

online; and

• Creative ideas for products and services businesses can offer that will both help

businesses generate sales and help residents who are homebound.

The guide contains targeted suggestions for event-planning businesses, nonprofits, fitness

facilities, restaurants, arts and cultural institutions and more.

Find more information about WEDC’s response to COVID-19, including resources for small

businesses, at:


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