October 6, 2016
By Ed Byrne The Brillion News
GREEN BAY – The University of Wisconsin-Green Bay’s iconic Shorewood Golf Course has been named “Course of the Year,” a recognition from the Golf Course Owners of Wisconsin (GCOW) as the top nine-hole course in the state.
The course is managed by Brillion’s Lee Reinke, former owner of the Deer Run Golf Course. Reinke is also head coach for both men’s and women’s varsity golf at UWGB and just scored two major recruiting victories.
Reinke took over operations at Shorewood in the spring of 2013.
The course had won the GCOW awards for food and beverage and for golf course appearance and maintenance shortly before Reinke arrived.
In 2014, the course won the food and beverage award again, and Reinke received the GCOW award as the golf teacher of the year.
The course was also honored for its membership and marketing in 2014.
“We offer several different modes of membership – a full year membership, a league membership – and we actually went national with that,” Reinke said. The National Golf Course Owners Association picked up Reinke’s membership development ideas as one of the four best marketing ideas in the industry in 2014.
The award criteria recognized exceptional quality, contributions to the community and significant effort to grow the game of golf in Wisconsin.
Assistant Director of Retail Sales and Director of Green Bay men’s and women’s golf, Reinke said course personnel focus on maximizing experiences at the course and that sets Shorewood apart.
“We know how important it is in the industry to create an experience that produces a positive memory,” Reinke says. “We want that memory to create a desire to return. It has been our goal to overcome nine-hole course stereotypes, and winning this award has increased our credibility tremendously.”
Please see the complete story in the October 6, 2016 edition of The Brillion News.